In this Inventiv Moment, we take a look at the Designs of Williams Architectural Products.

Williams Architectural Products manufactures a line of aluminum railing systems currently available through Menards.

Our contract with Williams was to create a line of training videos utilizing greenscreen. We brought in Gary Daley from New Jerseys Americas Deck Builder.

The Series was a huge success and dramatically reduces customer service calls.

Menards Decided to take Williams in as a stocking dealer so now we had to go back and look at revamping the Packaging, Website, Marketing, Indoor displays, and create Instructional Videos.