WEBSITE DESIGN AND MARKETING FOR THE BUILDING MATERIALS INDUSTRY IS OUR SPECIALTY!

We design impactful websites that won’t break the budget and will be an effective lead generation tool.

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Inventiv Designs has over a 17 year history in the building materials industry. We have not only assisted companies with their web development and marketing needs but we also worked in the trades.

Web-Design

IMPACTFUL MEMORABLE DESIGN

We create beautiful and functional websites, that will produce results to drive new leads for your business.

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LEAD GENERATION

My new site is built so now what? SEO, Pay Per CLICK, Retargeting Ads are the next steps in generating leads .What matters the most is new business from your website.

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TURNAROUND TIMES & SUPPORT

We do not farm out overseas as a lot of firms do. We do our work in house and are available during the hours you work. Being we are embedded in the industry we are here to help.

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BUILDING RELATIONSHIPS

 We are a full service agency that is experienced in all areas of your industry. Our history is built on one relationship at a time.

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NO SURPRISES

 We quote all website design projects with flat-rates and have no additional costs. When working with us we stay on budget.

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BUILDING MATERIALS FOCUSED

 We know this industry and how to market to your customer. From floor coatings and concrete to decking products we have the experience to speak to your audience.

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AMAZING ON ANY DEVICE

 More visitors to your website will be using a mobile phone or tablet. Your website will display beautifully on desktops, mobile phones and tablets.

OUR SITES DELIVER RESULTS

We offer a different approach to website design. We begin with the end in mind. Our focus is on delivering RESULTS. The primary goal of your website should be to attract qualified customers and motivate them to contact you. What problem or need can you help solve is the real question. The secret sauce if you will. Our goal is not only traffic but to tell your compelling story that will get your target customer engaged in your business.

Digital Marketing

We offer full service packages depending on your needs. We have experience in both commercial and retail. Our core strength is to oversee your vision and give it a voice.

Professional Content Development

Pay Per Click Advertising

Digital Marketing Campaigns

Big Box Retail Launch

Trade Show & Event Production

In Store POP Displays & Promotions

Training & Promotional Videos

Media Relations

SEO Marketing National & Local

Social Media Management Packages

Retail Packaging

Brand Identity Development

AIA Presentations

Marketing Strategies

Marketing & Sales Support Materials

Product Branding

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THE FIRST STEP IN IMPROVING YOUR MARKETING

We will discuss your business goals, current challenges your face, the technology you are using and current marketing. We will assemble the best solution for meeting your goals with your website and marketing.

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Here’s What We Do

Discovery Process

We want to know about your local market, who you're competing with, what your most profitable remodeling services are, and what specific cities, towns, or suburbs you'd like to get projects from the most.

We Build Your Website

Once we understand who you compete with, what your most profitable services are and what areas of your city/state your best customers are at, we build your site to target these specifically.

We Optimize Your Site

Once we have a live and working website then we get to work immediately on your Internet Marketing campaign. We're aggressive and fast because we know you need results.

We Adjust Based On Data

With proper tracking and analytics in place we test, track, go through the data and adjust your website and marketing until we're getting the best possible results for your business.

Here’s How We Can Help Your Business

Keyword Optimization

On-page content optimization for 10 primary keywords preapproved by the client. For Local we assemble the list along with the GEO targeted areas.

Up to 10 Pages

Depending on the website up to 10 pages of your website will be optimized to focus on your region of conduction business.

Title Tag Optimization

Optimization of title tags for each of the optimized pages.

Content Optimization

Utilization of existing textual content to optimize for relevant keywords. Creating relevant copy with a purpose but have enough balance of keywords.

Heading Optimization

Creation and optimization of heading tags to target campaign keywords. Key for search engines and a must for ranking. All the sections of a page work together.

Internal Linking Optimization

Development and improvement of the internal linking structure, Linking related content and high ranking internal pages.

Meta Description Optimization

Meta description optimization for improved click-through rates.

Keyword Research

Extensive keyword research to determine the most relevant keywords. One key tool is running Google ads. Even if it's just a test campaign to determine what keywords and phrases are being used.

Content Writing

Content writing to improve the on-page optimization of selected keywords. We start with content in the 250 to 300-word range to get the page started.

Baseline Ranking Report

Pre-optimization ranking report to determine the baseline rankings. We load the chosen keyword into our ranking tool to establish our starting point.

Monthly Ranking Report

Ongoing ranking report generation to track the improvements over time. This is our gauge to what to focus on and what's working and what's not.

Initial Backlink Analysis

Link profile analysis to uncover link development opportunities. Off-site SEO is a key ingredient to the ongoing SEO. We do this a number of ways but the simple version is having a link to your website on a site with relevant content and high ranking.

BUILDING MATERIALS FOCUSED

Inventiv Designs has been working with all types of building materials related businesses for 17 years. We’re passionate about this industry and we understand the many layer of manufacturing and construction to a retail launch. We have extensive experience in building materials marketing and web design.

Our expertise in the building materials category provides web design and marketing coupled with our extensive commercial and retail experience makes Inventiv Designs a powerful resource for any building materials business. We don’t just know web design and marketing we know the trades, from remodeling to commercial and manufacturing.

Getting someone to your website is just one step in the process – you also need to give them a reason to stay. Impactful designs and calls to action to grab attention and encourage people to contact you. We develop your website content based on information we have gathered about the products and services your offer.

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BUILDING INDUSTRY CLIENTS