When it comes to graphic design, the most important thing you need to make sure of is that your content gets the point across. In most cases, the viewer will give you less than a second to grab their attention. In that short period of time, you need to make sure that they not only can see your ad but see what you’re promoting as well as the name of your company. Once you do that then you need to make sure that you follow these simple rules:
- Make it stand out: If you own a restaurant you need your ads to stand out from what every other restaurant in the area is doing. Whatever that is, we will research the competition and find a way to make sure your voice is heard above the rest.
- Always show your brand: It doesn’t matter if someone is watching a video, seeing a picture or reading a blog, they need to know at all times what company this content represents. Branding is a powerful tool and while it takes time, it ensures higher conversion rates and more bang for your buck when it comes to your marketing campaign.
- Make it easy to share: Whether it’s a picture, video or something else, you want to be able to post your content to multiple sites including blogs, your site, social media and more. The more places you can post and share, the better you will be as far as gaining viewers and getting conversions.