WHAT IS A BRAND?
As a branding agency, we get this question a lot.
“Branding” has become one of those words that have almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we’ve heard the terms “brand” or “branding,” we’d be Internet millionaires. What’s more, if we had a bitcoin for every time we’ve heard a misperception about what branding is, we could buy the entire Internet. It might be easier to start with what a brand IS NOT.
A brand is not:
All of these things can be expressions of your brand, but they are NOT your brand.
Here’s the simplest way we here at Inventiv Designs define brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions to your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they interact with your brand. It’s why someone shops at store A versus store B, even if the prices or products might not be that much different.
A strong, authentic brand is the foundation upon which every successful business is built. We can help you lay that first stone. We’ll help uncover what makes your organization special and what differentiates you from the competition. We can help you define who you are, what you want to be and what your target audience wants you to be. Just as important, we will help you to consistently deliver the right message to the right people to create just the right reaction.
Your brand is what defines you. It informs others about what you provide, how you provide it and how serious you are about what you provide. It invokes perceptions and expectations about the attributes of your organization and the quality of your product or service.
WHAT CAN WE DO FOR YOUR BUSINESS?