Does your business need to be active on social media? The answer is yes, even if it’s not something you think will be beneficial. In this ROI world we now live in, everyone wants to see results. That’s understandable but the fact is that branding is often overlooked and needs to be a main focus of any marketing efforts your business has.
Why Should I Be On It?
Social media will produce different results based on your marketing efforts as well as the industry you are in. For example, the restaurant that posts great pictures of their food and targets the right audience with a reasonable budget is going to outperform the dentist who doesn’t boost their account. Here are some things to consider:
- Your audience is there: It doesn’t matter if you are doing B2C, B2B or anything else; your audience is on Facebook, Twitter, Instagram and LinkedIn. They may not be looking for you on there but this is a great place to introduce yourself.
- Acts like a website: Each profile, which are free, acts like an individual site. Some platforms allow you to sell and advertise directly on the page as well.