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Training and Instructional Video Production in Minneapolis

Training and Instructional Vidoes

Training videos and instructional videos are a great way integrate new employees, systems or products. Inventiv Designs specializes in training and instructional video production and is based right out of White Bear Lake, Minnesota.

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Help your employees help you

Bringing in new employees is an expensive process. Even once you’ve finally found the right addition, there are still countless man hours that go into teaching a new recruit the ropes. Cut down on that by creating a comprehensive training video to initiate new staff.

Video is even great for integrating new products into your company. Have a new product to sell? Switching over to a new software? Emailing out a “how-to” guide might not be the best approach. Humanity is a visual civilization and visual learners comprise 65% of us. Help these people help you by using video to train them.

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Videos for your company

Our production services merge your messages, products and services with the digital world. Inventiv Designs provides all elements of the video production process including concept creation, storyboarding, copywriting, casting, shooting, editing and mastering. We perfectly fuse your brand and your company style into video to enhance the way you reach your audience.

Inventiv Designs Specializes in

What needs to go into a sales video to have it get results? It really depends on what you are selling. For example, a restaurant is going to benefit from just showing off its delicious food while a car dealership needs to be a bit more creative. The right video can be used in blogs, press releases, posted on sites like YouTube, social media and more to ensure that it not only gets views but introduces your brand to millions of potential consumers. Obviously, that’s easier said than done which is why you want to work with a professional team that can help you create high-quality content that will engage the viewer and encourage interaction. Here are a few ways to accomplish that:

  • Be different: Take a look at what your competition is doing. If they are all following a similar format then find a way to standout and be different. If you show someone five car commercials in a row they are going to remember the one that was different the most.

  • Be simple: Don’t overcomplicate things or try to have an award winning film. You have less than a second to grab their attention and then a short window to keep it. Make sure that you are focusing on getting your brand out there because that will benefit you down the road once there’s more familiarity with your company and the consumer. People buy from places they trust.

  • Be informative: Don’t focus just on sales, give the viewer information that benefits them. These types of sales videos usually get the most likes, shares and comments.

Inventiv Designs will help you create sales content that will grab the attention of the viewer and get more eyes on your brand. Message us today if you would like to learn more about our marketing services.

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An example of off-site corporate video production



Bernatellos Foods

Aria Railing

Harmony Railing



Being Inventiv Starts Here. Great brands make a connection. Every company, no matter the size, has a brand to manage.


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  1599 9th St.
     White Bear Lake, MN 55110




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