Branding St Paul Minneapolis
Our core business in creating impactful and memorable corporate identities. Inventiv Designs has a long history of developing brands in the St Paul Minneapolis area that have gone on to big box retail shelves and with national exposure. Developing a memorable brand is key in getting your product or service to be become a forethought with your customers.
We understand the need to obtain a niche in the marketplace. Brand development is key for any business. From the start up to the big box retailer.
What does your company or product brand have to say?
We have brought a large array of Minneapolis St Paul corporate brands to market. Many for these brands have gone on to being suitors for acquisition. We’re passionate about building brands and arming our clients with the tools to manage their brand. We understand the vital role brands play for organizations, and, through research, strategy, and creative execution, we will transform your brand and empower your marketing.
SCOPE OF SERVICES
The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes:Logo design, Tagline development, Colours/fonts, Businesscard template
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colours, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.
A strong brand is critical to generating referrals or viral traffic. Be branded or you will be forgotten.
BRAND STRATEGY CAPABILITIES
Customer and audience research
Strategic brand positioning
Brand voice and messaging platform development
Company brand identity
Product naming strategy
Visual identity system design
Brand guidelines development